Private Label Hair Care: Everything You Need to Know

Starting a business selling hair care products under your own exclusive brand name is easy with a private label manufacturer.

Creating hair care products with your name on them is a great way to grow your business and build brand awareness among your target audience. Private labeling allows you to skip the research and development (R&D) phase, making product launches that much faster.

You can select pre-made products that have already gone through rigorous testing to create the perfect formulas. Adding shampoos, conditioners, and other haircare solutions to your store is much easier when all you need to do is pick your favorite and add your logo to the packaging.

Whether you’re a professional hair stylist running your own salon or a blogger passionate about hair private label gives you the resources you need to easily take your business to the next level. Many retail stores also invest in private-label products to diversify their inventory.

We’ve developed top-quality private-label hair care products in our own state-of-the-art labs.

Our formulas were created according to the latest technology and market trends.

As consumer concerns over wellness and self-care increase, hair care products are quickly becoming a major market. New beauty and haircare brands are popping up all the time. Private labeling is a great way for you to carve out a little slice of the industry for yourself.

After careful market research, our experts found great potential for breaking into the haircare market. As private label manufacturers, we want to give you everything you need to succeed in launching and growing your business.

Let’s talk about how you can elevate your business by offering your customers a high-quality collection of hair care products with your own label.

The Hair Care Industry in the US

The size of the world market for hair and scalp care was estimated at USD 80.81 billion in 2020 and is anticipated to grow at a CAGR of 6.6% from 2021 to 2028.

In 2021, the US hair care market was expected to generate USD 13,287.77 million.
Experts are now expecting to see a CAGR of 2.18% between 2022-2027.

Consumers are becoming more and more concerned about the availability of new, better, and safer hair care products.

Many consumers are re-evaluating their hair care regimens due to growing concerns about the negative effects of environmental factors in the modern world. People want to protect their hair from pollution and increased exposure to ultraviolet sun rays.

Because of the harm that comes from overusing hair straighteners and curlers, customers are increasingly looking for their own, often more expensive, solutions outside of salons.

The demand for nourishing products, such as masks, has been driven by the frequent use of shampoos that contain harsh chemicals and detergents.

Hair masks are becoming increasingly well-liked as a remedy for damaged and unruly hair, which is expected to be positive for market expansion.

As a result, there is a high demand for these types of products.

Across the board, the industry as a whole has increased spending patterns.

The market is experiencing exponential growth due to the increasing number of consumers on the lookout for premium quality hair care products.

Due to shifting lifestyle trends, a growing number of millennials are developing hair issues like hair loss and dandruff.

Additionally, working-class women are becoming more stressed out, which is predicted to increase demand for these products during the forecast period.

This rise in stress factors makes self-care in general quite popular among consumers.

Over the past ten years, there have been a number of significant long-term changes in the US haircare industry. One of them is the appearance of different hair styling, hair regrowth, and hair-coloring products.

According to experts, the shampoo category will continue to dominate the market.

Over the forecast period, the segments for hair conditioners and colorants may experience rapid adoption rates as well.​

Different Types of Private Label Hair Care Products

If you’re interested in taking advantage of the market growth for the global haircare industry, launching an exclusive line under your own brand is your best bet.

Hygea Natural offers a full collection of private-label haircare products so you can offer your customers everything they need to create a complete routine.

Our private label haircare products include:
  • Gentle shampoo
  • Hydrating conditioner
  • Deep moisture hair mask
  • Nourishing and protective serum
  • Shine-enhancing, long-lasting fragrance


The Most Profitable Hair Care Products for Private Labeling

Aside from shampoo taking up a large segment of the overall haircare industry, one of the most profitable hair care products for private labeling is DIY hair repair. Bleaching, dying, heat styling, and chemical processing are incredibly popular among consumers.

One of the downsides of these processes is that they can damage your hair. But that presents a great opportunity for you to grow your business.

Another big market trend is hair care that avoids SLS/SLES and parabens.

That’s why Hygea Natural developed a line of hair care products made to nourish, repair, and protect damaged hair that is free of any of these harmful agents.

As a plus, our formulas are suitable for all hair types.

Factors To Consider When Choosing a Private Label Hair Care Product

It can be tough to know where to get started, even if you’re excited about launching new products for your business. You need to work out a lot to make sure you’re making the right decision.

Before you decide to go with a private label hair care manufacturer, think about these things:
  • R&D capabilities
  • Custom formulations
  • Quality of the ingredients
  • Packaging and presentation
  • Marketing and branding assistance


When it comes to hair care, the biggest factor to consider is whether the formula if the products you choose will satisfy your customer’s needs. There are many different types of hair, all with their own unique needs, challenges, and issues.

The growing concern among consumers for safe, environmentally friendly products adds an extra layer of complication to anyone trying to develop their own products.

Lastly, results are everything. If your product does not perform as promised, consumers will know. People do their own research now and are more likely to trust reviews than they are to trust marketing claims.

You need to make sure you have something that’s going to meet the high standards consumers have, all while being affordable to your target market and your business.

We have been specializing in creating safe, natural, and effective formulas for decades.

All of our private label products are tested in clinical studies before being offered to the public.

Private labeling also has the added benefit of saving you money because you are not absorbing the cost of researching and developing your own product. But if you do need something a little bit more personal, we will help you develop a proprietary formula for your brand.

When you choose our private labeling services, you also cut out the middleman and save yourself even more on overhead when you choose our private labeling services.

We will even help you choose the best packaging to use for your new product line. You can create attractive, personalized labels with the help of our incredible design team.

Our private labeling services are designed to support you every step of the way.

Factors To Consider When Choosing A Hair Care Product Supplier

Just like any other business, you want to make sure that you are getting the best value for your money. The supplier you choose can impact not only your daily operations but your profits and bottom line as well.

Here’s what you need to consider when choosing your supplier:
  • Order minimums
  • Customer service
  • Inventory capacity
  • Cost-effectiveness
  • Shipping capabilities

In some cases, your manufacturer and supplier may be two different entities. This can really drive up your cost of business and eat into your profits.

However, Hygea Natural operates as both a manufacturer and a supplier. That means you get everything you need all under one roof. We offer global drop shipping so you don’t have to worry about a thing.

You can start selling today without waiting for large quantities of products to be shipped to your own warehouses, where you will need to figure out your own storage, picking, and packing solutions.


Why Choose private label suppliers who manufacture their own products?

Working with private label suppliers who manufacture their own products provides you with several advantages for growing your business. Here are just a few:

1. Cut out the middleman. When you get all of your needs met under one roof, you can enjoy streamlined communication and production processes.

2. Save on shipping costs. You will also save money since you don’t have to ship all of your product from the manufacturer to the supplier just to have it packaged and shipped to you.

3. Reduce production time. Saving time is another great benefit of getting your private label products made in-house. You don’t have to suffer through long wait times when everything is being taken care of by the same entity.

4. Better communication. When your manufacturer and supplier is one and the same, it eliminates the guesswork. You have a better idea of what’s happening overall.

5. More customization. Working with a private label manufacturer and supplier all-in-one provides you with more control over the fate of your products and your business.

Why Choose Hygea Natural

Hygea Natural is the leading manufacturer and global supplier of safe, natural, EPA-exempt products. We service businesses at every level, from large corporations to solo entrepreneurs and eCommerce sellers looking for a competitive edge.

Our private label services go above and beyond what most manufacturers are willing to offer.

We handle everything in-house, from product R&D to package design and everything in between. Thanks to our global dropshipping services, you don’t even need a huge warehouse to store and ship your own products.

You can set up shop today and we will take care of the rest.

We will even help you develop your own custom formulas.

The haircare industry presents a lucrative opportunity for business owners and entrepreneurs alike. With our help, you can secure a portion of that revenue for yourself.

Speak to an expert today to get started. 631-350-2840


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